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e-VideoTV Files Patent for TV Anytime Technology
Monday December 04 by Sally MesaroshScottsdale, AZ-based e-VideoTV Inc. recently filed a patent application for protection of their unique technology which delivers VOD (video-on-demand) and PPV (pay-per-view) movies to set-top boxes fitted with hard drives.
This technology enables consumers to choose any movie available on the service at any time. Access is virtually instantaneous and allows the viewer to rewind, pause, or watch the movie several times.
E-VideoTV ‘s movie library contains a large selection of recent releases, and their new technology will enable cable, satellite, and high-speed Internet systems the ability to offer VOD and PPV services. The company uses its strong, high-level relationships in Hollywood to obtain new releases. Charles J. Weber, President and CEO of e-VideoTV, was the former President of Lucasfilm Ltd., distributor of blockbuster movies such as The Empire Strikes Back and Raiders of the Lost Ark.
Movies are copyright protected by an exclusive license with Macrovision Corp. This enables e-VideoTV to remotely turn on Macrovision's copy-protection circuit. Consumers can view, but not record, the movies. Macrovision is the only analog copy protection system currently used by the Motion Picture Association of America.
"Today, there are over 300 million analog television sets in the U.S. alone. With the development and deployment of digital set-top boxes and similar appliances for the VOD home viewer, protecting ‘the last yard' between the digital set-top-box and the analog TV is now essential. The exclusive Macrovision license held by e-VideoTV protects this ‘last yard' especially for pre-cached VOD and PPV applications," Weber said.
E-VideoTV has also joined the "TV Anytime" initiative. This is a group of over 120 corporations who are developing global specifications and standards for digital set-top boxes with built-in hard drives capable of selecting and storing media for future viewing. Among the specifications included are active filtering and personal channel creation. These capabilities allow viewers to create their own personal TV options. E-Video will provide information on copyright protection to this group.
The idea of "TV Anytime," or movies without the hassle of the video store experience, has sparked the interest of another Arizona business, Gilbert-based VisionCom. In August e-VideoTV and VisionCom signed a letter of intent to jointly develop a VOD system for VisionCom's residential customers. VisionCom is an Internet service provider that is building a network to offer high-speed Internet access to residential multi-dwelling units throughout the Southwest.
Clearly, e-VideoTV is positioning itself to be an important force in the field of entertainment on request.
For more information:
e-VideoTV Inc.
Macrovision Corporation
Sally Mesarosh is a freelance writer based in Mesa, Arizona. Her work has appeared in a variety of print and online publications, including Discovery.com, Family Times and Bluesuitmom.com.
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