Tech Savvy Consumers Represent Best Market for Internet Appliances
Submitted: Monday March 12, @02:22PM
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The high-tech market research firm defines Internet Access
Devices as anything that connects directly to the Internet. ``These days
consumers have many choices, ranging from PCs and laptops, to Web phones, and
Internet Appliances,'' said Cindy Wolf, research analyst with In-Stat's
Internet Access Devices Service.
``As the number of Internet Appliances
grows, there is an increased need to define the market. Even consumers
themselves have trouble defining these types of products. In In-Stat's survey
of over 1,000 consumers, respondents were found to have varying opinions on
what they believe an Internet Appliance is and which type they are interested
in purchasing.''
Respondents' current ownership of consumer electronic
devices is also a key to determining their interest in Internet Appliances. In
addition, the continued growth in the number of products in this space has
been driven by the increase in those households with broadband access and home
networks.
In-Stat's survey also revealed:
41 percent of consumers have
more than one PC. 58 percent of respondents accessed the Internet from home,
and almost 30 percent access the Internet at work.
Those that are interested
in purchasing an Internet Appliance spent between six and 20 hours per week on
the Internet.
With the increased number of computers in the home, as well as
the growth of Internet Appliances, home networking is becoming a significant
issue in the future of the wired home.
The report, ``Internet Access Devices
in the Home: Are Consumers Ready?'' (No.ID0101SU) includes questions from
In-Stat's Annual Residential Technology Survey (RTS) that will be compelling
to those companies interested in Internet Access Devices. This report focuses
on Internet Access Devices, Internet use and home networks.
To purchase
this report, or for more information, please visit
http://www.instat.com/catalog/cat-iad.htm#id0101su or contact Matthew Woods at
617/630-2139; mwoods@instat.com. The report price is $1,995 USD.
Cahners
In-Stat Group (http://www.instat.com/) covers the full spectrum of digital
communications research from vendor to end-user, providing the analysis and
perspective that allows technology vendors and service providers worldwide to
make more informed business decisions.
In-Stat is a unit of Cahners
Business Information (www.cahners.com), a leading provider of critical
information and marketing solutions to business professionals and a member of
the Reed Elsevier plc group.
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